Baxter of California isn't trying to make you look like Roger Federer nor smell like an "Arctic Blast"—whatever that is. Unlike many producers of men's skincare and grooming products, Baxter recognizes that it's the product, not the image, that makes the brand, and their product is top-of-line. The company was founded in 1965 by Baxter Finley, an ad man who'd relocated to California and had been unable to find a moisturizer that was both effective and suitably masculine—so, he made one himself. Baxter's pragmatic approach to skincare is what drives his brand: no BS, just products that help men look and feel their best, made from the finest natural ingredients.

Shop our Baxter of California collection